Cover letters. As much as they require more work, cover letters are a great opportunity to cover qualifications we can’t fully explain in our resumes. In addition, they help personalize job applicants to enable them to come across more as real people to potential employers. If you throw together a cover letter in the hopes that nobody will actually read it, you might be missing a chance to land the job. To take advantage of a cover letter's full potential, follow these steps below. You’ll find advice on formatting, reviewing, and researching cover letters. You will also find links to three free samples, which you can copy and adapt to your own personal cover letter.
Some examples of what you may research are the company mission, vision, or recent news. You’re looking for information that is relevant to the position and details that make you excited about the company.
Let’s look at Patagonia as an example. Patagonia’s mission statement is: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” If you’re applying for a Sales Internship, but you’re also passionate about protecting the environment, then it would be great to reference how you’re drawn to their mission.