According to Lancaster and Reynolds (2005), we see that "in the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication information about the product with the goal of generating a positive customer response." In addition Lancaster and Reynolds (2005) stated that "marketing communication decisions include: promotion strategy (push, pull, etc.), advertising, personal selling and sales force, sales promotion, public relations and publicity, and marketing communications budget)."
The frequency of the first letters of words or names is helpful in pre-assigning space in physical files and indexes.  Given 26 filing cabinet drawers, rather than a 1:1 assignment of one drawer to one letter of the alphabet, it is often useful to use a more equal-frequency-letter code by assigning several low-frequency letters to the same drawer (often one drawer is labeled VWXYZ), and to split up the most-frequent initial letters — S, A, and C - into several drawers (often 6 drawers Aa-An, Ao-Az, Ca-Cj, Ck-Cz, Sa-Si, Sj-Sz). The same system is used in some multi-volume works such as some encyclopedias . Cutter numbers , another mapping of names to a more equal-frequency code, are used in some libraries.
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